As a salesperson, you have to find and connect with decision-makers in order to pitch your product or service. But how do you ensure that you’re connecting with the right people? That’s where ZoomInfo comes in.
ZoomInfo is a powerful tool that provides access to accurate and up-to-date contact information for millions of professionals around the world. In this blog post, we’ll take a closer look at what ZoomInfo is, how much it costs, and whether it’s the right fit for your sales team.
We’ll also explore some of the best alternatives to ZoomInfo for those who may be looking for something different. So if you’re a salesperson looking to book more meetings with executive decision-makers, keep reading!
What is ZoomInfo?
ZoomInfo is a software and data company that provides data for companies and business individuals.
It is primarily used for sales, marketing, and talent acquisition and allows sales and marketing teams to obtain contact information and company profiles.
The platform generates and analyzes customer interactions across essential communication channels, including sales calls, email and phone outreach, and business websites. ZoomInfo was previously called DiscoverOrg, and in February 2019, it acquired its competitor, Zoom Information, Inc. and rebranded as ZoomInfo.
Zoominfo Features
ZoomInfo is a sales intelligence platform that offers a variety of features to help businesses with their sales workflow and lead generation. Here are five of its key features:
- Tailoring lead lists for email and prospecting campaigns- Zoominfo is known for its vast database of accurate contact information, which makes it easy for sales and marketing teams to create targeted lead lists for email and prospecting campaigns.
- Intent data to identify companies that are actively researching products or services- Zoominfo helps to identify companies that are actively researching products or services by providing intent data. This allows sales teams to prioritize their outreach efforts and tailor their messaging accordingly.
- Real-time sales intelligence- It is important for sales teams to have access to real-time information about their prospects in order to make informed decisions. ZoomInfo offers real-time sales intelligence, providing up-to-date information on job titles, company news, social media activity and more.
- Advanced targeting and segmentation- Zoominfo has advanced targeting and segmentation capabilities that allow businesses to create highly specific audience segments based on title, industry, location, and company size. This ensures that sales and marketing teams are reaching the right people with their messaging.
- Enriching data with contact and company information- With the help of ZoomInfo, you can enrich your existing data with additional contact and company information. This ensures that businesses have the most comprehensive and accurate data possible, which is essential for effective sales and marketing efforts.
ZoomInfo’s rebranding as ZoomInfo reflects its continued commitment to providing cutting-edge sales intelligence solutions to its clients with its impressive features, including tailoring lead lists, intent data, real-time sales intelligence, advanced targeting and segmentation, and enriched data capabilities.
ZoomInfo Pricing
ZoomInfo pricing varies based on licenses, credit usage, and desired features.
The cost of ZoomInfo plans can range from $11,995 to $15,995 annually for a single user or up to three users with 5,000 credits.
The Professional+ plan starts at just under $15,000 per year without any add-ons.
The Enterprise pricing plan is reported to be $14,995 a year. The exact pricing may depend on the specific package and features you choose.
ZoomInfo Advantages and Disadvantages
Advantages
- Comprehensive Database
ZoomInfo has a comprehensive database of business and professional data, including contact information, job titles, and organizational hierarchies.
This data can be useful for sales and marketing teams, recruiters, and business analysts who need to identify and engage with prospects or understand market trends.
- Accurate data
ZoomInfo employs AI and human verification to keep its data accurate and current, saving users valuable time and effort.
- Easy to use
ZoomInfo’s user interface is intuitive and easy to navigate. Users can easily search for and filter data by various criteria, such as industry type, company size, and location.
- Integrations
ZoomInfo integrates with many popular CRM and marketing automation platforms, such as Salesforce, Marketo, and HubSpot. This makes it easy to use ZoomInfo data in conjunction with other tools and workflows.
- Advanced features
ZoomInfo offers advanced features, such as intent data and account-based marketing solutions, that can help businesses identify and target prospects more effectively.
Disadvantages
- Cost
ZoomInfo is a relatively expensive service, and its pricing is not transparent. Users must contact ZoomInfo directly to get a quote, and pricing may vary depending on the user’s needs and usage.
- Limited coverage
While ZoomInfo has a comprehensive database, it may not have data on all companies or individuals. This is a limitation for users who need data on niche industries or markets.
- Limited contact information
ZoomInfo may not always have direct contact information for individuals, such as email addresses or phone numbers. In some cases, users may need to use other tools or services to find this information.
- Privacy concerns
ZoomInfo gathers data from public and private sources, which may include individuals who don’t want their information included in the database.
Additionally, some users may be concerned about using data for targeted advertising or other purposes.
- Limited customization
While ZoomInfo offers a variety of search and filtering options, some users may find that the platform does not allow for as much customization as they would like.
For example, users may be unable to create custom fields or tags to organize data.
8 Alternatives and Top Competitors to ZoomInfo
ZoomInfo is a business intelligence platform that provides data and insights on companies and professionals, including contact information, organizational hierarchies, and firmographics.
Its competitors or alternatives are platforms that offer similar services to businesses and professionals. Here is an overview of why these platforms are considered ZoomInfo’s top competitors:
1. LinkedIn
LinkedIn is a social media platform for professionals that allows users to connect with others in their industry, share information, and showcase their skills and experience.
With over 840 million members, LinkedIn is one of the largest professional networks globally. Like ZoomInfo, LinkedIn provides access to business and professional data, including contact information, job titles, and organizational structures.
2. Clearbit
Clearbit is a business intelligence platform that provides data on companies and individuals, including contact information, job titles, and company information.
Clearbit’s data may not be as comprehensive as ZoomInfo’s data.
3. LeadGenius
LeadGenius is a sales intelligence platform that provides data on businesses and individuals, including contact information, job titles, and company information.
LeadGenius’s data is sourced from a variety of public and private sources, and it uses machine learning algorithms and human researchers to provide insights into companies and individuals.
4. FullContact
FullContact is a contact management platform that provides data on individuals, including contact information, social media profiles, and demographic data.
FullContact is particularly focused on helping individuals and businesses manage their contacts and relationships.
5. Lead411
Lead411 is a sales intelligence platform that provides data on businesses and individuals, including contact information, job titles, and company information.
Lead411 is particularly focused on providing lead generation and sales intelligence solutions to its clients.
6. Lusha
Lusha is a data enrichment tool that allows users to find business contact information, such as email addresses and phone numbers, for sales and marketing purposes.
It also provides company information and analytics, as well as integrations with popular CRM systems.
Lusha differentiates itself from ZoomInfo by offering a browser extension that enables users to find and verify contact information while browsing the web quickly.
7. Apollo.io
Apollo.io is a platform that provides a range of sales and marketing solutions, including lead generation, data enrichment, and prospecting tools.
It offers access to over 200 million contacts and 10 million companies, with a focus on helping users find and engage with their ideal customers.
Apollo.io stands out from ZoomInfo by offering a suite of sales engagement tools, including email tracking and automated follow-up sequences.
8. RocketReach
RocketReach is another B2B contact information provider that offers access to over 450 million professional profiles and 17 million companies.
Its platform features a range of search filters and prospecting tools, such as email and phone number lookup that enable users to build targeted lists of prospects.
RocketReach differentiates itself from ZoomInfo by offering a free plan with limited access to its database, as well as a range of integrations with popular sales and marketing tools.
7 ZoomInfo Integrations
There are a number of integrations that ZoomInfo offers that help make prospecting easier for you. Here are some of the top integrations discussed below.
1. G2 + SalesOS
G2 is a platform that allows businesses to research and review software products and services. G2 has integrated with ZoomInfo to help businesses identify and engage with their target audience more effectively.
Using G2, businesses can see which accounts are actively researching them, allowing them to prioritize outreach efforts to those accounts.
ZoomInfo’s suggested contacts feature can then help businesses identify additional contacts within those accounts which may be relevant to their outreach efforts.
By filtering contacts by job title and geography, businesses can further refine their target persona and ensure that their outreach efforts are directed at the right people.
Once businesses have identified their target accounts and contacts, ZoomInfo’s database of over 130 million contacts can provide additional intelligence on department org charts, decision makers’ direct dials, and business emails.
This information can be used to build a buying committee and engage with decision-makers more effectively.
By integrating with G2 and leveraging ZoomInfo’s data and intelligence, businesses can streamline their outreach efforts, improve targeting, and increase the effectiveness of their sales and marketing efforts.
2. Slack
Through the integration of Slack with ZoomInfo Chat, frontline representatives can have real-time conversations with qualified visitors to their website directly through Slack.
ZoomInfo Chat uses intelligent routing to notify the appropriate representative when a visitor meets certain criteria or takes specific actions online.
ZoomInfo intelligence enriches the visitor’s complete profile, which is then shared with the representative in a Slack channel that can be customized for certain types of activity or specific visitor profiles.
This real-time exchange of information allows for informed conversations that lead to higher conversion rates.
The integration also offers features such as quick responses, updates to visitor profiles, creation of support tickets, initiation of feedback requests, and more.
3. Salesforce
ZoomInfo is a platform that is designed to work seamlessly with Salesforce, a leading customer relationship management (CRM) software.
By integrating with Salesforce, ZoomInfo can help go-to-market teams in an organization to be more efficient and effective in their sales and marketing efforts.
One of the key benefits of this integration is that it simplifies the process of data management.
ZoomInfo’s native applications allow for easy access to its comprehensive database of contacts, companies, and other relevant information directly within Salesforce.
This makes it easier for sales and marketing teams to access the data they need to engage with prospects and customers effectively.
In addition to native applications, ZoomInfo also offers ongoing lead enrichment, which helps to ensure that the data in Salesforce is up-to-date and accurate.
This is important for maintaining a consistent and reliable Salesforce ecosystem that can support effective sales and marketing efforts.
4. NeverBounce Clean
NeverBounce is integrated with Zoominfo, which is a leading platform for B2B contact and company information. This integration enables users to clean and verify their email lists directly within the ZoomInfo platform.
To use NeverBounce with ZoomInfo, users first need to log in to their NeverBounce account and connect it to their Zoominfo account.
Once the integration is set up, users can upload their email lists to Zoominfo, and the system will automatically validate each email address using NeverBounce’s proprietary cleaning process.
The verification process includes multiple checks, such as syntax and format validation, domain and MX record validation, SMTP validation, and more.
The email verification is done up to 75 times from around the globe, ensuring the highest accuracy possible.
After the email list is verified, users can download the cleaned and segmented results directly from the ZoomInfo platform.
This allows users to have a high-quality and accurate email list that can be used for effective email marketing campaigns, improving their deliverability and ensuring that their messages reach their intended audience.
The integration between NeverBounce and ZoomInfo saves users time and effort, as they can easily verify their email lists without the need to export and import the data to a separate platform.
It also improves the accuracy and quality of their email lists, which is crucial for successful email marketing.
5. Pipedrive
Pipedrive is a CRM software, and ZoomInfo is a sales and marketing intelligence platform that provides businesses with accurate contact and company information.
Integrating Pipedrive with ZoomInfo enables Pipedrive users to access ZoomInfo’s extensive database of business contacts and company information directly within the Pipedrive interface.
When the integration is set up, Pipedrive users can search for and add new contacts to their Pipedrive account from within ZoomInfo.
They can also view and update contact information, such as email addresses and phone numbers, directly in Pipedrive using the data from ZoomInfo.
Additionally, users can enrich their Pipedrive accounts with data on new companies and insights into company trends.
The Pipedrive-ZoomInfo integration streamlines the sales process by making it easier for users to access and manage their prospect and customer data in one place.
Sales reps can save time by using automated data entry and research. This allows them to focus on engaging with customers and closing deals.
6. Outreach
ZoomInfo is a powerful tool for gathering accurate and comprehensive contact information about potential leads or customers.
Having data is not enough; you need to use it effectively to engage with contacts and drive business growth. That’s where outreach.io comes in.
Outreach is a platform that streamlines sales teams’ outreach efforts and increases their response rates.By integrating with ZoomInfo, Outreach users can easily access and leverage the data they need to fuel their outreach campaigns.
ZoomInfo’s Outreach Connector allows users to update only blank values at the field or object level, which means that any missing or outdated information in Outreach can be quickly and easily filled in with accurate data from ZoomInfo.
For example, if you have a contact’s email address and phone number in Outreach, but their job title is missing, you can use ZoomInfo’s data to fill in that missing piece of information.
7. SalesLoft
SalesLoft streamlines outreach efforts and improves response rates for sales teams with its sales engagement platform.
SalesLoft is integrated with ZoomInfo to enable SalesLoft users to access and leverage the data they need to fuel their outreach campaigns directly within the SalesLoft platform.
The integration also allows SalesLoft users to easily import ZoomInfo data into SalesLoft, update missing or outdated information, and create customized outreach configurations that work for their specific needs.
Conclusion
ZoomInfo is a powerful tool that can help your sales teams streamline their operations and drive business growth.
But it comes with various drawbacks, high cost, poor customer service, and inaccurate data. Before deciding on ZoomInfo as a tool for your business needs, weighing the benefits and drawbacks is crucial.
However, why do you require a data enrichment platform when you can directly connect with your executive leads through an expert lead marketplace?
Fozzie is a platform that offers an innovative solution to this problem by connecting sales reps with expert leads in a way that makes it easy to book meetings and get paid for their time.
With Fozzie, you can search verified executive prospects according to your needs, request a meeting within seconds and close the deal.
Also, you can become an expert thru Fozzie, and experts can set their own rates, connect their Calendly, choose which meetings to take, and even donate their earnings to a charity of their choice.
If you’re looking for an effective way to find qualified prospects and fill your calendar with high-value meetings, be sure to check out Fozzie today.
