Best B2B Lead Generating Service Platforms And 7 Strategies That Work
Leads are the backbone of any growing business, and organizations often feel stuck when looking for qualified leads and initiating conversations with them. Multiple lead-generating service agencies are available, adding to the confusion.
You don’t just require any leads but ones with a genuine interest in your business, especially when it comes to B2B leads. Even with up-to-date contact information of leads, many struggle to initiate a conversation correctly, often leading to missed opportunities.
We’ll provide three effective B2B lead generation agencies to skip the hassle and examine their services and limitations to see if they’re an ideal fit. We’ll also explain seven strategies to engage and nurture your leads throughout your sales pipeline.
Keep reading to transform hurdles into steps for successful lead generation and nurturing.
A lead is any person or business showing interest in your services. Lead generation is identifying and attracting those people/ businesses and nurturing them to convert them into permanent customers.
Lead generation uses different strategies, like content marketing, SEO, paid advertising, and more.
B2B lead generation focuses explicitly on generating business leads that might be interested in your services to make them investors, partners, or customers.
A B2B lead generating service finds and acquires potential clients (leads) for other businesses interested in their services.
Their goal is to provide their customers (B2B companies) with a steady stream of qualified leads that have the potential to convert into paying customers. They help you identify your target audience, connect to them, and convert them into loyal customers.
A good lead generating service can turn the tables for you if you want to expand your business. It helps in:
Outsourcing the lead generation hassle helps your teams focus on core business activities like product and strategy improvements.
So, while a lead generating service works on connecting you with potential clients, your in-house teams are improving your services. This way, you improve your productivity and increase the likelihood of your products being liked by the new leads.
Lead generation services are highly focused on targeted lead generation. They have an extensive database of leads, some including key decision makers’ contact information.
They are well-equipped to provide consistent leads who may be interested in your services.
Not the same leads will be interested in different types of businesses, right? You cannot expect a school-going kid to be interested in your home decor business.
Lead generation service teams are fully trained to sort and provide you with targeted leads that have the potential to convert into paying customers.
It sure is an initial investment, but it is worth it. Imagine working hard on your business only to contact the wrong people or get the wrong contact information of the right people. It’s a nightmare that nobody wants to happen.
This will eventually lead to wasted resources and money, which can be saved by investing in a good lead generation service.
Lead generating services are already set up to start sorting and providing leads. This eliminates the need for an extensive setup, and you can start quickly.
Most of them also have enough databases to scale with your needs. So whether you require 100 leads or 1000, they help.
But how are they so efficient at lead generation? Let’s explore some common strategies they implement:
Not all lead generation agencies use the same strategy. Some use multiple, while some stick to one that works for them. Here are the best B2B lead generation strategies:
Do we even need to explain this? Email has been the most sought-after communication platform that’s versatile and easy to use.
You can contact everyone via email; if you do it well, you can convert them into permanent customers.
You can include valuable content like promotions, offers, and special coupons. More importantly, B2B executives should always be contacted via email first.
Once the lead generating service provides you with the contact information of your prospects, personalize your emails with the prospect’s names, pain points, and interests.
This makes it easy to connect to the customers and pique interest in their minds for your business. Additionally, you can ask your existing customers for feedback, which helps build trust and improve quality.
Live chats are another great option to connect to prospects visiting your website. It’s an effective way to engage leads and guide them towards relevant information. Meanwhile, webinars and video calls help display your effectiveness to potential leads.
Anyone investing in your business/service wants to know what value you can provide them. Webinars and video meetings provide an excellent opportunity to do so without costing anything.
It’s also a professional way to connect to B2B prospects and helps address concerns individually. This helps you build trust and genuineness, increasing the likelihood of business investments.
Content marketing is focused on sharing valuable and reliable content that reaches the readers and engages them. Focus on specific but broad keywords to create content that outperforms your competitors.
Picking particular keywords might not generate enough traffic for you, and very generic ones can quickly put your content on the second, third, or last page of a Google search, even if your content is perfect.
Be careful while selecting your keywords, and look for evergreen ones. Evergreen keywords that potential buyers use have the potential to generate evergreen leads. Take extra care to ensure the content is good enough to generate leads.
If it worked for you and ranked fairly well on Google search, you have a lead generation magnet right there!
Social proof is a psychological phenomenon where people are more likely to follow the actions or beliefs of those they admire. Feedback, reviews, and testimonials from your existing customers or industry experts would be best.
There are different types of social proof like expert, celebrity, user, certifications, and wisdom of friends. Reviews and recommendations from them help when you’re attracting new customers.
As users, we always look for solid proof or reviews to understand a product or a business well. When we see others have had a positive experience with your brand, we are more likely to invest in it.
Videos provide the best visual experience to anyone, and YouTube is the largest video streaming platform worldwide and the second-largest search engine. The math is quite simple here.
Over 90% of the marketers will agree that videos are the best way to repurpose B2B content. You just have to turn your existing content into highly informative videos that attract and engage leads.
Please don’t make them too long to bore your audience. Use visuals as much as possible to enhance your audience’s understanding and engagement. Videos allow you to connect with buyers in a visually appealing way that helps you win more business.
A/B testing, or split testing, involves creating two or more variations of a marketing element, like an email subject line, ad copy, landing page, etc., to analyze which one performs better.
You can use analytics and heat mapping tools to understand which variation drives traffic and promote that one. You don’t want to create so many copies that the idea gets lost; 2/3/4 is the way to go.
This makes it easy to analyze and understand what works and what doesn’t. Is it a sure-shot thing? Maybe not for everyone. Creating different ad versions or changing your landing page may not always increase traffic, but A/B testing is the only way to find out.
Many customers desire to take a free trial and for good reasons. Even after the testimonials, videos, and content, some people may need more time to be satisfied and wish to experience your product firsthand before investing, especially B2B investors.
Some features and services are better evaluated when tried and tested by people. Moreover, no matter how good your service is, sometimes people’s requirements differ.
This is a primary reason to offer free trials and/ or samples, so the buyers can explore and evaluate it based on their needs and see if it fulfills them.
The key lies in understanding your target audience well and consistently improving to adapt to the changing dynamics of the market. Now, let’s evaluate some of the best lead generating agencies to see if they fit your business well.
Let’s explore the three best B2B lead generation agencies, their features, limitations, and pricing. Evaluate these carefully to select the one that can provide you with the best value. These are:
Pipeful is a top-ranked B2B lead-generating service firm that grows your business through data, software and services. It has a massive database of 300M verified business emails covering 75+ industries.
They help you craft messages with unique value propositions that resonate with your prospects so they take some action. Pipeful’s portal is accessible 24/7, giving you total visibility into your campaigns and their performance.
Pipeful uses the BANT (Budget, Authority, Need, Timing) methodology to qualify leads, which helps generate leads specific to your requirements. They provide services like:
- Appointment Setting
- Demand Generation
- Cold Email Outreach
- Sales Development
- Sales Enablement
- LinkedIn Marketing
- Progress updates are not very frequent.
- High and non-transparent pricing.
- Lack of control.
- Complex processes.
- Slow customer support.
Due to its pricing and customer support, Pipeful may not be a good fit for all, especially for smaller organizations. They offer a free quote so you can experience it before purchasing.
Belkins is an award-winning B2B lead generation agency that fully helps facilitate your lead generation processes. From account managers to copywriters and email tech experts, they provide you with an expert team that takes care of your leads from start to finish.
Belkins’ unique ability to adapt and innovate, coupled with their flexibility and responsiveness, has led to remarkable results in the appointment setting. Their personalized approach and commitment to success have made them a valuable and trusted partner for many.
Belkins helps you in:
- Appointment Setting
- Demand Generation
- Cold Email Outreach
- Sales Development
- Sales Enablement
- CRM Consulting
- LinkedIn Marketing
- Specific features have separate pricing plans.
- Little expertise in niche industries.
- The quality of meetings can be improved.
- US specific.
- Pricing is not transparent.
Belkins is a worthy lead generating service to invest in. Still, due to the pricing of the features separately, Belkins may not be the perfect fit for organizations on a budget. We also can’t ignore its availability limited to the US, which is disappointing.
Fozzie is a revolutionary prospect-generating platform that will change how you locate and connect with high-value executive leads.
With over 54000 industry-expert profiles, Fozzie is transforming how B2B sales representatives generate high-quality leads and schedule valuable appointments.
With Fozzie, you can search for prospects based on particular criteria or use filters to refine your searches, such as company size, budget range, job title, role, and industry. This allows you to target decision-makers that match your ideal client profile precisely.
Interestingly, you don’t have to pay anything to view and filter the leads. Fozzie lets you select your industry-specific executive and schedule a meeting with them, and the price is set by the experts themselves and deducted only after a successful meeting.
Fozzie helps you:
- Lead generation
- Appointment Setting
- Lead Filtering
- Quick Response Rate
- Verified LinkedIn Profiles
- None reported.
Once you’ve found your ideal prospects, all of whom have been confirmed on LinkedIn, you can send them a direct invitation to schedule a meeting. Each expert lead has established their own meeting fee, providing openness and fair pricing, which starts from $1 only.
Furthermore, your payment is held in escrow until the session is successfully concluded. It’s time to shine once you’ve landed a meeting.
During the scheduled meeting time, you have the undivided attention of a high-quality expert lead, giving you the ideal opportunity to sell your product or service. You can close the deal.
When the meeting is over, the expert lead is quickly paid at the agreed-upon rate, guaranteeing all parties a smooth and pleasant experience. Fozzie goes above and beyond by providing value to salespeople and specialists.
Fozzie helps sales reps fill their calendars with qualified leads, providing a better response rate than traditional outreach approaches. With Fozzie, you can easily schedule meetings with decision-makers and compensate them for their time, enhancing your chances of success.
Fozzie allows professionals to set their fees, integrate with Calendly for easier scheduling, and even give their earnings to a charity of their choice using the Pledge.to interface.
A lead generating service platform is an effective tool for growing your business. Competition is fierce, and you cannot afford wrong contact info, ineffective strategies, and stagnant leads. You also must implement effective strategies that help nurture your leads correctly.
You can utilize one or multiple depending on your requirements and your buyer’s journey. You can significantly increase conversions and revenue by leveraging a good B2B lead generation agency’s expertise.
Fozzie provides an innovative approach to appointment setting with your B2B prospects. With no platform fee, it helps you search and filter prospects based on industry type, job title, company name, price range, and more.
Once you select your industry expert, you can request a meeting with them and implement different strategies to convert them into investors. Try Fozzie today, and you can completely revolutionize how you connect to prospects!